Models of Professionalism in the PR Industry

Models of Professionalism in the PR Industry Professionalism is an attempt to translate one order of scarce resources, specialist knowledge and skills into social and economic rewards (Larson, 1977). It is describes as a sphere of expertise and identifying level of practice and competencies among Public Relations practitioners which has been developed for over hundreds years ago in our society. Different Public Relations (PR) associations shall practice different forms of code ethics. For example most of PR associations adopted Code of Athens while others have their own code of ethics as guidelines. In accordance to Brown (1986), he defined ethics as a set of values that establishes the criteria by which conduct will be judged. Ethics also are culture-bound and therefore create some difficulties for global public relations practice. Thus, Code of Ethics is a formal statement of an organisations values on certain ethical and social issues. The famous four models that influence the contemporary public relation theories of practice were adapted from Grunig and Hunts (1984). They comprised of Public agentry /publicity that was used to draw attention to an event. A two-way asymmetric will deal with the feedback from the public by providing persuasive communication. Whereas a two way symmetric is mutual understandings between the public and organisation that was built through dialogue, listening and understanding. Other theories discussed are the systems theory that helped to explain and predict organisation behaviours and contribution of PR role to the entity as whole. A situational theory is a tools to categorise publics perceptions of a situation and their subsequent behaviour; and agenda setting theory discussed about the media and the way news is selected by media outlets for consumption by the public (Sheehan Xavier 2009). PR practitioner are demanded to be ethical as they go professional. According to Seithel (1997), PR practitioner must be honest and trustworthy to cater the needs of the public and individual organisation in order to protect those who entrust their well being to the professional (try to rephrase the sentence- vague). They also need to protect their profession values and commit themselves to uphold the profession by honouring its obligation and values. In order to quantify professionalism, PR practitioner should demonstrate their skills on handling special tasks. Professionalism are divided into three categories. First, it is an act to serve the best interest of client and public, Utility of vagueness (Kultgen,1988) which contributes to the ideological use of functionalist models in the struggle for status. Secondly, it acts as an ideology of advocacy (Simon, 1978) where professional is neutral and detached from the clients purposes and also create an aggressive partisan of the client working to advance the clients needs. Finally, they denote a right that the public possesses by virtue of being the primary, generic unit in society. It is also denotes a benefit(s) from publics relationship with other units to insure the well-being of society as a whole.(nda ku paham) However as Bayles (1981) states not all responsibilities are those of individual professionals. Some are responsibilities of a profession as a whole and cannot be reduced to obligations of individual professionals. The use of professionalism normally linked in PR field with the expression of the need to improve occupational standing- body of knowledge, ethics and certification to understand the defining characteristics of profession (Cutlip, Center Broom, 1994, pp.129-163; Grunig Hunt, 1984,pp. 66-69; Wylie, 1994). This is to improve the effectiveness of public relations as well as their image of presentation. But how? Any examples For example, Institute of Public Relation in Malaysia does not belong to individual professional Public Relations practitioner but its portals who desire the systematic, organized growth and development of Public Relations as a profession, who contribute positively to the nations continuous growth and development in all spheres of human endeavours. This was subjected due to the different culture backgrounds and races in Malaysia. The main objective of Institute of Public Relation in Malaysia is to enhance professionalisms among public relations practitioners in Malaysia. To be more specific, the objectives of Institute of Public Relation in Malaysia are:- 1.Supports research and other educational activities in public relations. 2.Giving advice and provide information and create opportunities for discussions on all aspects of public relation activities. 3.To promote the understanding, development and recognition of public relations. 4.To established and prescribe standards of professi onal and ethical conduct and ensure the observance of those standards. 5.To encourage the attainment of professional academic qualification. 6.To nurture, promote and maintain contacts with public relation practitioners. The Institute of Public Relation in Malaysia (IPRM) has its own code of ethics to manage the practice of Public Relations in Malaysia. Public Relations practitioners in Malaysia are governed in two ways, firstly by the Code of Professional Conduct (Code of Athens) which was enforced by the institute of Public Relations Malaysia. Any negligence they can be fined and deregistered. Secondly, it is governed by the law of the country where Public Relations practitioner can be sued or imprisoned for any offences committed under the law of the country such as Printing Presses and Publication Act 1984, Seditition Act 1948, Defamation Act 1957, Copyright Act 1987 and Internal Security act 1960, revised in 1972. Institute of Public Relation in Malaysia Code of Ethics was adapted from the Code of Athens where all members should:- 1.Conduct professional activities with respect for the public interest 2.Shall at all time  deal fairly and honestly with his client or employers, past and present, with fellow members and with the general public 3.Shall not intentionally disseminate false or misleading information; maintain truth, accuracy and good taste. 4.Shall not engage in any practices which tend to corrupt the integrity of channels of public communication. 5.Shall not create or use of any organisation purporting to serve some announced cause  but actually promoting a special private interest of a member or his client or his employer which is not apparent 6.Shall safeguards the confidence of both present and formers clients and employers. Shall not disclose confidential information. 7.Shall not represent conflicting or competing interest 8.Shall not accept fees, commission or any other valu able consideration from anyone either than his client or employer. 9.Shall not attract business unfairly 10.Shall not purpose to prospective client or employer that his fee or other compensation to be contingent on the achievement of certain result. 11.Shall not intentionally injure the profession reputation or practice of another member 12.Shall not engaged in or be connected with any occupation or business which is not consistent with membership of the institute. 13.Shall not seek to supplant another member with his/her employer or client, no shall he/she encroach upon the professional employment of another member unless both parties are assured that there is no conflict of interest involved. 14.Shall corporate with fellow members in upholding and enforcing the code. In Malaysia, system theory of public relations and strategy strengthen the concepts of public relations management in Malaysia. System theory (general system theory) is widely being applied to the field of public relation in order to explain and predict the organisational behaviours and explain how the public relations role contributes to the entity as a whole (Sheehan and Xavier, 2009). With the application of system theory, professional can play their adaptive roles in shaping the standards of professionalism based on the concept of adjustment and adaptation of public relations. It is important in creating transparency of the organisations to their environment. Professional public relations practitioners should be able to respond to the dynamic real world, especially in competitive business environment (Cutlip et al., 2000; Cornelissen, 2004:167) For example, case study done by Zulhamri Abdullah and Therry Threadgold: Waste Management Company, CEOs stated that Unlike multinational companies which are taking a great concern over public relations as they have gone up and down, but some Malaysian companies have not really exposed to high competition and being having good at all time. Malaysian CEOs must be more agile and competitive. Communication is very important for a company to be appeared as the best company. This can be done by communicating and engaging your business with external stakeholders. Thats why we invest in PR to be seen by our stakeholders. A real PR practitioner must be able to influence a CEOs thinking and judgement. Here, PR is a part of top management committee. This statement shows the importance of the role of PR in the company and how the CEOs trust the PR ideas and judgement towards decision- making. Good communication skills will help the PR to exploit the business deals with internal and external stakeholders. In order to realise this vision, the development of PR knowledge is important towards the professionalism in the field. For nurturing real professionals and improve level of competencies among PR fraternity, it will take a long process. A lack of talent, skills and competency among PR practitioners are the most critical issues faced by the organisations/sectors. Accreditation is an important requirement in professionalization of PR practice which is based on voluntary rather than an imposed mandatory system. It should be more focus on providing technical and managerial knowledge and skills which is more complex and sophisticated. Social responsibility was the aim of IPRM and other PR Institute, in order to proof occupations value to the society by giving or putting facts which can be supported by the truth. Organisation in democratic societies exists with consent of the public so it is a must for the organisation to be socially responsible. There are some advantages and disadvantages of socially responsible PR. The advantages are by helping them to improve their professional practice through codifying and enforcing ethical conduct and standards of performance, stressing the need of the public. Also they serves the public interest by discussing the view articulate in the forum and to promote human welfare by helping social system to adapt the changing needs and environments. Whereas as a drawback, PR gains advantages for and promote special interest, sometimes at the cost of the public well being, strangled the channels of communication that confuses, and also corrodes the channel of communication with the cynicism and credibility gap. As conclusions, in order to be professional Public Relations practitioner, he/she must abide the code of ethics which have been provided by their organisations. They also should be trustworthy in handling specific task in order to gain trust from clients and the public itself. The level of skills to be professional will be judged through their expertise on handling the tasks given. ( dang ur conclusion not good enuf lah write more.. kalo boleh support with any statement) References: Abdullah Z. Threadgold T. Towards the Professionalisation of Public relations in Malaysia: Perception Management and Strategy Development. (accessed date 16/08/09) Barlett, J., Twyoniak, S. Hatcher, C. 2007. Public relations professional practice and the institutionalisation of CSR. Journal of Communication management, 11, 4, 281-99. Bivins, T. 1993. Public Relations, Professionalism, and the public interest. Journal of Business Ethics, Feb, 12, 2. Cornelissen, J.P. 2004. Corporate Communication: Theory and Practice. London: Saga Publication. Cutlip, S.M., Center, A.H broom, G.M. 2000. Effective Public Relations. London: Prentice Hall International, Inc. Institute of Public Relation in Malaysia.2009. Code of Ethics. http://www.iprm.org.my/index.php/code-of-athens/english-version (accessed date 16/08/09) Johnston J Zawawi C (eds), 2004, Public Relations Theory and Practice , 2nd edn, Allen and Unwin, Crows nest, NSW Pieczka M. and LEtang J. 2006. Public relations and the question of professionalism, in LEtang and Pieczka (eds). Public Relations Critical Debates and Contemporary Practice. Mahwah NJ: Lawrence Erlbaum, 265-78 Sheehan M. Xavier R. (eds) 2009, Public Relations Campaigns, 1st edn, Copyright Agency Limited, Sydney NSW.

The Rain Man Essay -- Movie Film Rain Man Rainman Essays

The Rain Man The Rain Man stars Dustin Hoffman and Tom Cruise. The movie was made in 1988. The movie is about an autistic man named Raymon, who is a idiot savant played by Dustin Hoffman and his fast, talking self absorbed, egocentric brother Charlie Babbitt, who is played by Tom Cruise. A egocentric person is a person with the simple recognition that every living thing views the world from a unique, self-oriented perspective(LIFE: Inherently Egocentric written by James Craig Green http://pw2.netcom.com/~zeno7/ego.html). Charlie is a car salesman whose business is going down hill. Charlie and his girlfriend are on their way to Palm Springs when Charlie gets a call from his friend and co-worker. He tells him that his fathers' lawyer has been trying to reach him, because his father was dead and the funeral was the next day. Charlie who never had a good relationship with his father decided to go out there to pay his respects and to go get his share of his fathers estate. When the lawyer read the will, Charlie finds out all he received was his fathers' 1949 Buick and his prized rose bushes. The lawyer says the rest of the estate is going to a beneficiary. Charlie is mad at what his father did. He tries to find out who get everything else, because it is worth about three million dollars. Charlie finds out the name and location of the beneficiary, but does not know anything else. So Charlie goes to Wallbrook institution to find out who this guy is. While he is inside a man comes up to Charlies' car and hop s in. He says he drove it just last week. After Charlie asks him a couple of questions he finds out that they are brothers. Charlie's first impression of Raymon is that he is retarded. Charlie decides in order to get his cut of his fathers' money, he will abduct his brother and wait for them to hand him his one and a half million dollars as a ransom because he thinks he deserves it. Charlie takes Raymon from Wallbrook and heads out on the road back to Los Angeles. Charlie tells him if they make it back soon they can go and see a Dodgers game. Charlie's girl friend objects to what Charlie is doing to Raymon and decides to leave him. The next morning Charlie and Raymon go out for breakfast and Raymon starts to throw a fit when the maple syrup is not on the table before they order. He also wants toothpicks to eat with, not the knife and fork provided. C... ...ctured and safe. The fact that Raymon is a brilliant idiot savant would be interesting but have little value in his day to day life. Charlie's portrayal as an egocentric person was also very believable. It was obvious from the beginning of the movie that he viewed everything that happened very personally. He was self-centered and could not think of others. By the end of the movie he learns to think of others including Raymon and he even wants to incorporate Raymon into his everyday life. I think it happened too quickly though, I mean how many people can go from being egocentrical to a person who is at the exact opposite side of how to live life. Even today autism is not recognized or else it is misunderstood by the public, parents and professionals. This film put a lot of the rumors of autistics and savants to rest. Before this movie not a lot of people had known how you could recognize an autistic person. This film was a really good film. As stated before this film not many people knew much about autistic people. This film opened up the eyes of people to autistics. This was the first film to actually show how autistic people live and how they like to have a daily schedule.

Hlt 205 Policy Interview Analysis

HLT 205 November 14, 2012 Policy Interview and Analysis The medical care delivery component setting that was explored is a health care health center. The guideline associated subjects that I acknowledged at this health center were linked to statements owed attempts. Many of the problems occurred like this: †¢ Imperceptible expenses, for example statements pending in inflated figures. Clarification to problem is detailed billing. †¢ Considerable figures billed for undersized quantity, for example an instrument for measuring temperature. Clarification to problem is to have a personal set. Dual charges should be a requirement in the cost of every appointment, for example latex material applied to inspect an individual. Clarification of problem is to observe that charges were not made. Individuals billed should comprehend the charges. †¢ Equalized charges are physicians pre-arranged by organizations that offer coverage. If an individual is forced to use a physician not in coverage, individual can be billed extra. Clarification of problem is to verify if the physician will accept current coverage provided by insurance company before administration by physician. Expenses more for the not covered are exercises billed to insured in direction of protecting the not covered. Clarification of the problem if individuals are not covered, inquire for reduction of bill for paying by cash. †¢ Billing for aid organization is an income tax itemization for health care centers. Necessity of attending individuals of low income and homeless should be communicated to Medicaid. †¢ Persistently tracking balances due is then a charge not compensated, and the individuals is reassigned to an organization that collects debt.A clarification is to make available a reimbursement plan comfortable for the individual at very small gain. †¢ Billing preparation guiding principles are not consistent and every individual has a different case. Clarification to the problem is to bill every individual the same for every type of procedure as others have received, although problematic disparities persist on every individual. †¢ Guiding principles are not current and efficient. A clarification of the problem is to have an organization that evaluates the guidelines to make sure that no mistakes are made. Re-current variation of personnel is a setback for the reason that employees are not directed for a considerable amount of time to comprehend the demand for payment for the health center. Provided above was a list of policy examples for statement collection of the health center. My brother is a source from this health center and several of his concerns among these statement collections are individual disappointment because the lack of attention that they apply for his or her own health, the lack of attention to report back to the physician of any issues and not properly taking recommended medicine.The problem persists and is directing toward troubles ome health circumstances may escalate the bill for the individual. Health care demand for payment can be an issue, especially for new staff not properly trained; â€Å"mindfulness of proper vocabulary in descriptive detail will allow for enhanced recording† according to Heidelbaugh, Riley, M, & Habetler, (2008); individuals can make errors and not appropriately charge patients the correct amount, electronic collections have helped with the process of billing an individual correctly.References Garcia, Joe M. Email interview, retrieved Monday, November 14,2012 Heidelbaugh, J. J. , Riley, M. , & Habetler, J. M. (2008). 10 billing & coding tips to boost your reimbursement. (Cover story). Journal Of Family Practice, 57(11), 724-730.

Quotes on Strategic Composition in the Writing Process

Quotes on Strategic Composition in the Writing Process The writing process is the series of overlapping steps that most writers follow in composing texts. Also called the composing process. In composition classrooms before the 1980s, the writing was often treated as an orderly sequence of discrete activities. Since thenas a result of studies conducted by Sondra Perl, Nancy Sommers, and othersthe stages of the writing process have come to be recognized as fluid and recursive. Beginning in the mid-1990s, research in the field of composition studies began to shift again, from an emphasis on process to a post-process focus with the emphasis on pedagogical and theoretical examination of culture, race, class, and gender (Edith Babin and Kimberly Harrison, Contemporary Composition Studies, Greenwood, 1999). Reflect on these facts, and your own writing process, as you explore the following excerpts. Process vs. Product: Writing Workshops A watchword of much recent composition theory is process: teachers are warned against concentrating on papers as products and invited to engage with papers as part of the writing process. . . .Teachers interested in the writing process may turn their classes into writing workshops in which commentary on papers is designed to spark an ongoing process of revision. In at least one influential model, this workshop atmosphere follows from the belief that students already know how to express themselves, that writing is based on an innate competence for expression.(Harry E. Shaw, Responding to Student Essays, Teaching Prose: A Guide for Writing Instructors, edited by K.V. Bogel and K. K. Gottschalk, Norton, 1984) The Recursive Nature of the Writing Process   [D]uring any stage of the writing process, students may engage mental processes in a previous or successive stage.(Adriana L. Medina, The Parallel Bar: Writing Assessment and Instruction, in  Reading Assessment and Instruction for All Learners, ed. by Jeanne Shay Schumm. Guilford Press, 2006)- The term [recursive] refers to the fact that writers can engage in any act of composingfinding ideas, thinking about ways of organizing them, imagining ways of expressing themat any time during their writing and often perform these acts many times while writing.(Richard Larson, Competing Paradigms for Research and Evaluation in the Teaching of English.  Research in the Teaching of English, October 1993) Creativity and the Writing Process The open-ended writing process may lead to successive versions of a short piece of writing as it goes through various stages or transformations: you end up keeping what is in effect the last version and throwing away all the previous onesthat is, throwing away 95 percent of what you have written. . . .If you separate the writing process into two stages, you can exploit these opposing muscles [of creativity versus critical thinking] one at a time: first be loose and accepting as you do fast early writing; then be critically toughminded as you revise what you have produced. What youll discover is that these two skills used alternately dont undermine each other at all, they enhance each other.For it turns out, paradoxically, that you increase your creativity by working on critical thinking. What prevents most people from being inventive and creative is fear of looking foolish.(Peter Elbow, Writing With Power: Techniques for Mastering the Writing Process, 2nd ed. Oxford University. Press , 1998) Writers on the Writing Process You must write first and avoid afterward. A writer is in no danger of splitting an infinitive if he has no infinitive to split.(Stephen Leacock, How to Write, 1943)- In the writing process, the more a story cooks, the better. The brain works for you even when you are at rest. I find dreams particularly useful. I myself think a great deal before I go to sleep, and the details unfold in the dream.(Doris Lessing in Mrs. Lessing Addresses Some of Lifes Puzzles, by Herbert Mitgang. The New York Times, April 22, 1984) Criticism of the Process Paradigm For many writing teachers and researchers, the thirty-year-old love affair with the process paradigm has finally begun to cool. . .. Frustration has focused on a number of problems: the way writing has been turned into a largely interior phenomenon; the way it has been reduced to a more-or-less uniform sequence of stages (thinking, writing, revision); the way it has been modeled on a single kind of text, the school essay; and the way it has been conceived as the outcome of a general skill that transcends both content and context and is capable of being learned in a short period of time by young people in formal educational settings. At its worst, critics have contended, the process has left our students without a precise language to talk about rhetorical products, without substantive knowledge concerning rhetorical practices and their effects, and without the deep-seated rhetorical habits and dispositions needed for effective and responsible participation in genuinely deliberative de mocracies.(J. David Fleming, The Very Idea of a Progymnasmata. Rhetoric Review, No. 2, 2003)

Greek and Roman Art

Greek and Roman Art Art has changed a great deal since it began many centuries ago. Centuries, however, are not necessary to notice the small changes that are evident even between cultures of similar times. Such is the case with the Greeks and Romans. Both cultures had exquisite pieces of art, but they were very different from each other. The amazing thing about art is that no matter how many differences exist, it is still beautiful in its own sense. There are also a number of similarities that are evident with these two cultures as well, but the point that will be focused on is the differences that are found between Greek and Roman art. The pieces that will be focused on from the Greeks are Black-Figured Psykter and Red-Figured Kylix Depicting a Young Athelete, and from the Romans are Mummy Portrait of a Man and Mummy Portrait of a Young Woman.The Roman Portraits are located at The Menil Collection in Houston.Mummy portrait of a young woman, 2nd century, Louv...The Mummy Portrait of a Man is from the F ayum region in Egypt. It was painted about 150-200 B.C. It is painted in encaustic on wood, and is a Fayum portrait. The Mummy Portrait of a Young Woman is also from the Fayum region and painted in encaustic on wood. This portrait was painted about 150-200 B.C. The term Fayum portrait is actually derived from a Coptic word meaning " The land of the lake," which refers to the artificial Lake Qarun. This lake was a project of the kings of the Twelfth Dynasty, and it was this lake that made a desert area of about 100 kilometers into one of the most fertile areas in Egypt. It was such an amazing feat that the lake still to this day provides this region water keeping it fertile.The purpose...

The History of Fashion Trends Research Paper Example | Topics and Well Written Essays - 1000 words

The History of Fashion Trends - Research Paper Example The essay "The History of Fashion Trends" analyzes the trends in the fashion history. Although, fashion has its roots since time immemorial, the history of fashion design is no older than the mid 19th century when Charles Fredrick Worth launched his first fashion house in Paris. Ever since, the concept of fashion designers has dominated the fashion world. Throughout 20th century, almost all of the high end fashion spread from Paris and London. The boundary between haute-couture and daily wear garments was not strictly defined. At the onset of this century, the concept of fashion photography emerged as did fashion magazines (Jones). Every century and perhaps decade is marked with changes in fashion trends. A major breakthrough in women’s fashion came in 1920’s with the introduction of flapper styles with emphasis on slack clothes and shorter skirts with temporary revivals of long skirts. By the start of 1930’s a large part of western world faced the effects of the Great Depression and haute couture became less popular. The focus shifted from the more romantic haute couture line (marked by a revival of waist lines along with a bust outline, longer hems, and skin-tight evening gowns) to everyday, utility wear . The 1940’s, being years of war, were marked by the production of uniforms, whereas the 1950’s saw the return of fashion with changes in haute-couture. The end of the 20th century was characterized by globalization of the fashion industry with fashion centers emerging all over the world.... The history of fashion has witnessed two popular fashion movements and trends namely The New Romantic and the Punks. It is worth contrasting the two movements in order to gain a deeper insight into these two highly popular trends. The late 1970’s and early 1980’s were marked by the onset of the New Romantic movement characterized by new trends in fashion and music in U.K (Riello and McNeil). The movement is originally marked by the new wave music and has survived to date with few alterations. Friday and Saturday nights were no longer the most celebrated with music; rather, Tuesdays also received special attention when the club â€Å"Gossips† introduced Bowie nights on this day (Riello and McNeil). The trendsetters in Punk fashion include Vivienne Westwood, Jean Paul Gaultier wardrobe worn by bands such as The Exploited (Jones). Flannel shirts printed with political slogans and band names became a popular practice during the 1980’s (Jones). Leather jackets and denim vests were studded painted and tailor made and replaced the earlier practice of tailor made blazers (Jones). Female punks typically entailed shaving the entire head except for a strand in the front (Jones). Perhaps the most prominent recognition of this era was given by the onset of spiked or apparently electrified hair with flamboyant colors and streaks. The main distinction between the New Romantics and its predecessor (the Punk) then became focus on glamour and looking good in the latter, a reflection of softer, more fragile, self-conscious attitudes contrary to the violent, anarchic and crude culture portrayed by Punks. The New Romantics came to be known for their anti-Punk attitudes as they replaced sloppiness with

Rohlinger Essay Example | Topics and Well Written Essays - 250 words

Rohlinger - Essay Example Rohlinger is a very interesting piece especially due to the sexualized men images that are used to portray the economic state and the way they are designed to appeal the liberated women.Unlike in men, there is much contention on the advertising using women’ erotic images arguing that the message sent is not good. Many people do not resist the use of men’ erotic images in advertising. I am still fascinated by the theory that liberated women mean strong independent women as indicated in the piece of work. The target audience is important in the setting of such an advert and I feel that the sales would not surge up if the audience targeted is in a relationship. I also noted with much interest the role played by ‘gender roles’ in making of advertisements. In setting a cologne advert it was important noting the way men are made vulnerable and so they get the importance of owning the cologne.However, from my own point of view, I do not think that the adverts made using the erotic images can really coerce me to buy something. Say an advert for a burger, even if made by a sexy lady, that does not mean that I will go and buy it. Ladies like dolls and manufacturers have taken that as a good platform to make great sales. This way you find that even as age advances the ladies still remain glued to their dolls and having the real attachment with them. The question that arises is whether the manufacturers really care more than the sales they make from the same.