Dick Spencer Case Analysis Essay

Dick SpencerIn this case Dick Spencer, a well- acknowledgen employee of an aluminum producing company worked his way up the ranks from being a successful salesman to a plant manager. However through his transition of maps Dick experienced or so pitfalls. In the following paragraphs I leave discuss the important contributing factors to Dicks success as a salesman and the issues he faced as a plant manager and provide informed ersatz solutions. Dick knew the business well which played a vital role in his success as a salesman. Fresh out of college and with a senior pilots degree in vexation Administration attributed to his knowledge of the business world. According to Foster-Pedley (2013), individuals with a MBA apply their new expertise and fresh talents in their jobs and towards the furtherance of the organization. They use resources better, applying their imagination and creativity more effectively, and d ar to transform and make progress (Foster-Pedley, 2013, p. 13). Indivi duals who attained a MBA credit their promotion, field change or overcompensate addition to the degree (Ainsworth, 1995). Weve all heard the adage, knowledge is power and Dick certainly had the potential and prevailed as a salesman. Dick had the ability to sale and concord to his coworkers he was personable which amplified his sales ability. Effectively communicating and connecting with clients is an important aspect of the buyer-seller relationship (Hung, Lin, 2013). Whether its on a personal level or professional level making that relation is the key.Through his easy to talk to personality, Dick built relationships and gained trust. Research indicates higher levels of trust are expected to result in more positive attitudes, higher levels of cooperation and other forms of workplace behavior, and superior levels of performance (Dirks, Ferrin, 2001). Additionally in order to sale a product you have to know your product. increase knowledge directly correlates with how customers w ill respond to your product (Sangtani, Murshed, 2013). Once youve established a connection with the customer you want to listen and understand your customers of necessity. Having product knowledge is important so you can identify what your product(s) can do to serve your customers needs. According to Feiertag (2006), It is just not enough to simply mention the feature it needs to be presented as a value to the prospective buyer. Successful individuals working in sales are enthusiastic and highly motived aboutselling their product (Stevenson, 2004). Dick was able to signed several large contracts by applying these fundamental sales skills. Dick was surefooted in his abilities to get the job done. Shortly after being employed Dick secured a single, large contract deal, placing him high on the sales loss leader board. Dick was confident in his abilities and alikek pride in getting the job done. Its important to have confidence at work to professionally educate and advance your care er. Dicks confidence as a salesman later helped him get a care position. Dick enjoyed being a salesman and was pretty in effect(p) at it.The study performed by Gyllensten and Palmer (2014), found participates were happier on the job and outside of work when their confidence levels increased. They also reported improvements in employees completing their work duties and a willingness to make decisions (Gyllensten and Palmer, 2014). Again we can also give credit to Dicks MBA degree as providing self-assurance in his job performance abilities (Simpson, 2005). trustingness gives you the courage to do things you normally wouldnt feel comfortable doing. In sales there are plenty of circumstances where the ordinary sales cast aside just wont seal the deal. Dick was also very committed to the job which reflected in his sales volume. In a review of the inquiry on organization commitment and job performance, researchers identified there is a direct correlation in commitment to the job an d achieving favorable results (Myer, Paunonen, Gellatly, Goffin, Jackson, 1989). Consistent with this prospective, bring and Martin (1989) found that better performance was shown by employees with higher commitments. Dick was so committed to the job that it cost him his first marriage. He was dependable about compass his sales goals and to each one of these factors previously described played a part in his success as a salesman.However after a some years as a salesman, Dick wasnt getting the satisfaction from the job as he had in the past. Therefore he requested a transfer out of the sales department and into a management role. Dick was named plant manager at Modrow. He came in at a feverish time when a lot of changes were being implemented. In his efforts to familiarize himself with the daily operations, Dick first struggle as a manager was micro-managing. He had his pass off in everything possible which made his employees feel very un-easy. According to Dr. White, Dick poss essed many symptoms of a Micromanager. For example, Dick interest in cutting cost required the expert knowledge of the accounting group. Knowing thataccounting wasnt his strongest subject he still spent numerous hours burying himself in expound that he just could not understand. Micromanagers dont allow any decisions be made with their approval (White, 2010).Dick had also taken on too many tasks at once making it almost impossible for any of them to be implemented successfully. Being the micromanager that he was, Dick didnt delegate tasks very well, another symptom of a micromanager (White, 2010). Another example of Dicks micromanaging is when he insisted on changing the disposal process of scraps. When discussing this change with his foremen, Dick didnt listen to the foremans thoughts as to why the change wouldnt work. Micromanagers tend to have the mentality its my way or the highway. Traditional micromanagers will completely disregard new concepts offered by their subordinates ( Weyand, 1996).Work-related stress affected Dicks job performance. It also was creating issues with his family as they felt abandoned while he spent countless hours at the office. Through trying to prove himself to leadership and to his new employees, Dick lost focus on other important matters. His management position required him to take on more responsibilities which demanded more of his time. In order for supervisors and managers to excel and be a dynamic force in organisational life, job stress must be harnessed (Stanley, 2014).As Dick noticed processes that needed to be changed he was unsuccessful in communicating those changes. As a manager being able to successfully chat is essential. Communication loser could potentially become a serious problem in an organization. knowledge is lost causing confusion reducing productivity and increases costs. In an article published by Jost (2006), he discusses several situations where failure to communicate resulted in some hefty financia l costs to many companies. Dick was so focused on cutting costs that he forgot to look at the big picture. If he had effectively communicated his interest to cut costs with his supervisors and foreman, he could have potentially found a solution. Additionally, his relationships with his employees werent the best, which is another consequence of ineffective communicating (Tunk, 2014). straight Id like to focus on the following recommendations that could resolve Dicksmicro-managing style, work-related stress, and ineffective communication.To address Dicks micro-managing style, he needs to be flexible in how the job gets done. Dick can delegate tasks that can be handled without his supervision and give them ample time to complete each task. He can do this by building trust, empowering his employees to be a part of the decision making process (White, 2010). Making rounds within the plant had a negative impact on employees. They were worried about what he was up to and why he kept coming around. There was a lack of trust. His battlefront caused everyone to be less productive in their jobs.The second recommendation is time management to address Dicks work-related stress. Its important for Dick to divulge a balance between work and family for the sake of his marriage and kids but also for his well-being. If Dick continues operating this way it could potentially lead to some serious health problems (Heikkia et al., 2013). To help him find this balance he needs to reevaluate whats most important to him. Review his job duties that need to be accomplished and prioritize them. Identify the tasks that can be done by someone else and delegate those tasks (McDonald & Hucheson, 1998). Dick should also try to engage in outside operation that requires his complete attention. Research supports that a psychological detachment from work effectively mitigates some of the negative effects of work-family conflict (Moreno et al., 2009).My last recommendation is improving his commu nication skills. Dick was not successful in trying to implement a change in the process to discard scrap siding. The keys to effective communication is comprehend and learning. Effective communication improves work performance and productivity within the business. It also builds trust and creates transparency which is something Dick is currently lacking within the Modrow plant. Communication promotes collaborative work where everyone has an opportunity to share information (Tunk, 2014). If Dick were to implement these few changes I believe he would start reaping the benefits of his management role and overall increase morale at the plant.ReferencesAinsworth, M., & Morley, C. (1995). The Value of Management Education Views of Graduates on the Benefits of Doing a MBA. Higher Education, 30(2), 175-87.Dirks, K. T., & Ferrin, D. L. (2001). The Role of Trust in Organizational Settings. Organization Science, (4), 450. doi10.2307/3085982.Feiertag, H. (2006). Product knowledge is key to imp roving group sales. Hotel & Motel Management, 221(8), 10.Foster-Pedley, J. (2013). Older and maybe just a little bit wiser.. Finweek, 12-13.Gyllensten, K., & Palmer, S. (2014). Increased employee confidence A benefit of coaching. train Psychologist, 10(1), 36-39.Heikkil, K., Fransson, E. I., Nyberg, S. T., Zins, M., Westerlund, H., Westerholm, P., & Kivimki, M. (2013). Job strain and health-related lifestyle Findings from an individual-participant meta-analysis of 118,000 working adults. American Journal Of Public Health, 103(11), 2090-2097.Hung, K., & Lin, C. (2013). More communication is not always better? The interplay between effective communication and interpersonal conflict in influencing satisfaction. Industrial Marketing Management, 42(8), 1223-1232. doi10.1016/j.indmarman.2013.05.002.Jost, A. C. (2006). What Weve Got Here Is FAILURE to Communicate. (cover story). Journal Of The Quality Assurance Institute, 20(4), 2-5.McDonald, B. D., & Hutcheson, D. (1998). Balancing work , family, work, self and work hurts employees. Business Press, 10(48), 29.Meyer, J. P., Paunonen, S. V., Gellatly, I. R., Goffin, R. D., & Jackson, D. N. (1989). Organizational Commitment and Job Performance Its the Nature of the Commitment That Counts. Journal Of Applied Psychology, 74(1), 152.Moreno-Jimnez, B., Mayo, M., Sanz-Vergel, A., Geurts, S., Rodrguez-Muoz, A., & Garrosa, E. (2009). Effects of work-family conflict on employees well-being The moderating role of recovery strategies. Journal Of Occupational Health Psychology, 14(4), 427-440. doi10.1037/a0016739.Shore, L. M., & Martin, H. J. (1989). Job satisfaction and organizational commitment in relation to work performance and turnover intentions. pitying Relations, 42(7), 625.Simpson, R., Sturges, J., Woods, A., & Altman, Y. (2005). Gender, Age, and the MBA An Analysis of Extrinsic and Intrinsic Career Benefits. Journal of Management Education, 29(2), 218-247.Stanley, T. L. (2014). stress management for high achievers. Su pervision, 75(5), 17.Stevenson, B. (2004). 4 Reasons Why Sales Fail. NZ Marketing Magazine, 23(1), 32-33.Tuck, P. (2014). A failure to communicate. Training Journal, 43-47.Weyand, J. (1996). Micromanagement Outmoded or alive and well?. Management Review, 85(11), 62.White Jr., R. D. (2010). The Micromanagement Disease Symptoms, Diagnosis, and Cure. Public Personnel Management, 39(1), 71-76.

Nba During the 70s

The NAB of the ass greatly differs from what our expectations of todays league, especially when evaluating the circumstance In which the players came from. Recent statistics show that more(prenominal) than 90% of asss NAB players came from urban areas, but when compared to todays league only about 34% of black players come from families in financial situations (Keating). The question that needs to be asked when observing these statistics is what happened to the league or basketball In general that subsequently pushed poorer players out of the league?When analyzing what has could have caused such(prenominal) a shift in the makeup of the NAB we have to observe the rise in popularity of basketball as the years have gone by. Since the offs, the NAB has openhanded exponentially into a 43 billion dollar industry with international reach (Plunked Research) Much of this growth can be accredited to the creation of superstars during the upstart asss and asss. Along with this expansion and increase in basketballs popularity, we find that more and more bills began to be put Into basketball programs (Keating).Schools that have more access to exposable income, such as those in the suburbs, suddenly can produce better equipment, coaches and basketball programs than those in the city. Basketball camps suddenly spring up more and more with spunky quality ones having a larger price tag (Five Star). Todays NAB has even gone International with more and more players coming from places such as Europe. So both the expansion of the NAB and the quality of urban area schools become broader topics that should be discussed when looking at the change in the quality of NAB players backgrounds. What possibly answer could there be to why todays NAB Is made up of more well off basketball players than it was in the ASS? Simple, It cost more money to create an NAB caliber athlete today than it did in the asss due the increase in the Nabs popularity. To help support this stance Id have to look at specific aspects of the NAB that have greatly affected who can become an NAB athlete. After analyzing these aspects, they will be connected to how money Is used to get hold to the changing times.Answering the question will require a great amount of research in relatively tiny aspects that have great importance in an NAB players career. For example, looking at the quality of high schools that many great NAB players graduated from and how much money the schools focused into their basketball program. Researching the surge in athletes coming from abroad should also prove as a great detailor when discussing the backgrounds of NAB players both because of the difference of life outside of America and the fact that American colligate basketball player now compete with them for a spot in the draft.The Importance of basketball clinics and amps have also become more prevalent in todays world with many of those considered to be High quality to have tuition that is hundreds of dollars . The great Increase In salaries of NAB players also provide a great looking glass Into why a spot on a team in the NAB would be so sought aft(prenominal) and should be heavily researched especially when considering that the average salary of a NAB player in the asss was about 35,000 (20 second). Tofu Few counter arguments can be made about the idea that money NAS become a large aspect in determining who can be an NAB athlete in todays world.However, examples like Lebanon James and Derrick Rose could easily be brought up and said that since their families came from relatively less fortunate families. But players like these have to be considered outliers when considering the background of the average NAB player. Annotated Bibliography

All you need is love Essay

All you need is love, its perfectly described by the Beatles, and indeed it is. Love, the greatest gift of all, the nigh important thing for either single one of us. Loving your friends, your family, your pets, or, especially, that precious boy or girl, man or woman. Its the phenethylamine that makes us fall in love and divulges us that unconvincing feeling when we see a special soul. After a few years our body gets used to that hormone and the endorfines in our brain take over. They give us the warm, calm, safe feeling with a person. However we live in a society where we can all fall in love with the person we want, there are still places in the world where people cant. Forbidden love or arranged marriages, it sounds way too outdated to us, yet it unfortunately still exists today. When we say love, hate isnt far away. Its mostly considered as the opposite of love, but we claim to see it badly full as a synonym. Lots of relationships go wrong and end up in hating each other o r in very few cases it ends up in harming each other or even killing each other, which is called a crime of passion.Why does it go wrong? Wasnt love the most precious thing on earth? Well, with love comes crave to be with a person, jealousy, fear to lose that person and discussions with that person, which leads often to distrust. When you are loved and have everything you need, its apparently not so difficult for too many people to flirt with others or even cheat. For many couples, the fourteenth of February is the day to turn out their love, but for others its exactly the same average day. Every Valentines day tons of flowers and tons of chocolate are sold all virtually the world, not speaking of the incredible amount of money that is spent on that day. For the happy singles in the world, there is Singles Awareness Day (SAD), as well as on the fourteenth of February. Valentines day or not, we should prove our love also every other day of the year. There can be think that withou t love the world would not survive, we have to make love not war. Every person should be able to love the one he wants, without organism judged, being harmed or being forced to. The Beatles are absolutely right Love is all you need.

Distinguish egalitarian, rank, and stratified societies in anthropology Essay

There atomic number 18 universally acclaimed structures of society and these batch either be upright for the individuals or not. One of the many political doctrines that can be beneficial to the individuals of a society is democraticism. Egalitarian is referred to be as a kind of society which gives pit rights and opportunities to the people. Egalitarian societies give equal treatments to their people, equal rights to resources, equal in moral status and equal rights of the laws and church and they tiret have even permanent leadership.The notion of egalitarianism came about because in biblical verses, it was pen that God loved His people equally (Arneson). Another kind of political doctrine is the social stratification it is viewed as the social hierarchy of social classes and strata within a society. Social stratification is universally acclaimed only varies accordingly to the societies that uphold it.There are three major components of social stratification according to the conflict-perspective sociologist sludge Weber the class, status and party. The status of a person in the society plays a big habit in the determination of his or her role and his behavioral patterns and changes that he or she will have. There are actually four classes in a stratified society the propertied class, the property less class, the bourgeoisie, and the workings class.An individuals role in a society is predicted by the class he or she is under. In stratified societies, those who have the capital are the ones who rule and have the greater opportunity to the resources and operate and those who have nothing are have the lesser opportunity (Rodriguez). Societies have differences some give equal rights to the people and others do not. Thus, societies continue to exist because social order is maintained.

Application of Music therapy and Psychodrama Essay

With the blooming economic growth and noteworthy improvement of tidy sums living standard, we focus on balancing physical hearty- universe and aro utilise wellness in our daily life. Active research and the practice of improving psychological health project experience one of the most studied argonas of science in the 20th century. Complimentary therapies have be descend more established during this time to supplement the Doctors Prescription pad. Combined with the lack of front education in unisonal theater comedy therapy, recipients provoke access this form of treatment without barrier beca office of the innate energy for humans to appreciate harmonyal form and the profoundness with which we all regard symphony.This form of healthful treatment therefore transcends traditional forms of medical treatment such as paediatrics and adult health as all age convocations seem to sign up part in the musical theater theater experience disregarding of gender, ethnicity etc., which has elsewhere in medicine been attributed well-nigh special status such as the requirement in paediatrics for twice the capacity in dealing with minority groups not exceeding one-third of the populace. looking at at all therapies around us, practice of medicine Therapy comes in different methods and approaches. medicinal drug is a language of its witness it is an alternation form of carryion that is different to ein truthday communicative language communication. There are different definitions of practice of medicine Therapy due to different research types carried out in each country.In a definition given by the Ameri smoke medicinal drug Therapy Association, 2005, melody Therapy is the clinical and evidence-based use of music interventions to accomplish individualized goals within a redress relationship by a credentialed professed(prenominal) who has completed an approved music therapy program. prof K. Bruscia defined music therapy as A systematic process of int ervention wherein the therapist succors the client to turn over health, using musical experiences and the relationships that develop through them as dynamic forces of change. In my understanding of broadening this definition, medicinal drug therapy is a systematic therapy treatment program of applying music or music related experience to push physical and mental health. Any therapy that planned to apply music as a tool, in rove to achieve the purpose of promoting human physical and mental wellbeing, should belong to scope of music therapy.Psychodrama, which was developed by J. L. Moreno, is used as a form of psych oppositeapy. Psychodrama is an action method, participants use dramatization, role play and dramatic self-presentation, which much includes elements of theater and uses props on a stage, to recreate real-life situation, acting them out in the present. This tin too be seen as psychodramatic enactment. Participants have the opportunity to evaluate their behavior and understand better a feature situation in their lives or common experiences in life in general. Moreno encourages participants expressing their underlying needs in role playing, and thereby neutralizing their compelling influence and tendencies.Clients can use non communicative carriage e.g. musical instruments, for their emotion and feeling, which helps naturally healing by this process. Music and Drama are connected historically and have satisfying affection on each other in many another(prenominal) aspects. The same theatrical forms of plays and opera testament have the same healing effect. They all support the development of spontaneity and uninhibited expression of emotions and feelings. Its unusual to see the combining of music therapy and psychodrama together until the advent of this book Acting Your Inner Music Music Therapy and Psychodrama by Joseph J. Moreno.The method that is used in this book is defined as music psychodrama, is a particular escortary therapy. The complementary therapy integrates music and psychodrama for participants adequately exchange between music and verbal language, to complement expression of emotion and feeling. The ensemble of music improvisation, creation, using treatments from music therapy, together with traditional psychodramatic therapy, psychodramatic enactment, is a all-round(prenominal) treatment which shows better therapeutic effect than any single treatment of the two. The Complementary therapies, which is a verge used to describe therapy that combines both music therapy and psychodrama together concomitantly.The complementary therapy requires participants in groups to express their emotion by communicating effectively with both music and language. Participants dont need to have any musical background neither needs to know how to play any musical instruments. In some other words, anyone who wants to take part in this therapy are welcome to take part in, despite age, gender, occupation and education of participants. The melodious presentation of human emotion can be expressed quite well. This brings out a unfermented and unique treatment effect in complementary therapy. The core of music psychodrama is a psycho-dramatic musical improvisation ensemble.Its a way of experiencing what happened and how individuals reacted to the given situation and ambient experience of music in combination with an acting format. In order for participants to let go of themselves and enable each individual to freely express their emotion and feeling, the following stages are operated by a psychodrama director or a psychotherapist with musical background musical improvisation serve as warm ups Action, Individual and group improvisation and psychodrama collectively combined constitute a common access point to Sharing. Its important to note that social relationships between client and therapist, or psychodrama director remain blind drunk during the whole process music selected for the therapy is not for leisure proposes.Therefore the director needs to have a musical background and have professional understanding of music. Director likewise needs to have intensive training and be familiar with the therapeutic processes, as well as build up close relationship with participants. The room that psychodrama and music therapy is fetching place should be quiet and satisfactory for all participants to be in and enjoy. Children should not be perpetrate into a group of adult participants, babies should not be allowed in the room. If a child cries during the therapy, the sound of call may tune with high pitch together with the therapeutic music. This could results unnecessary tension and upset and bought to participants, having prohibit emotions.* Warm upsA group of five or five participants are formed either by volunteering or selected by a Director. Each individual is asked to select a musical instrument and hence to play a solo improvisation on their instrument, expressing their feeling at the moment or general life situation. All solo improvisation is recorded and played back for participants to discuss and analyse. This is an effective projective proficiency. Emotions and personalities of individuals can be simply revealed by sounds projected through the instrumentation. Group music improvisation is another technique that helps the warm up of musical psychodrama.The principle is uniform to individual improvisation. But this technique would emphasize emotions of members towards others in the group. During the orchestrated performance by phychodrama director or a musical therapiest, group members would emphasize their intramural communication, responsiveness and rapport building of each member.For example, some would be the person who takes the leads in the group some would be supporting and coordinating the group some would immerse in their own performance therapist can observe individual reactions to the others real behaviour rather than merely heed to verbal description by them. Involvement in and exposure to these experiences would help participants emerging musical vision and emotional expression to the next stage of therapy, the musical psychodrama.* ActionProtagonist selection of psychodrama is complete by discussion and identification of distinctive sounds of their instruments. During the action of psychodrama on the stage, shoplifters need to move from one character to another character by swapping their situations, which means move himself into another persons situation, and learn and action to the other persons mind. The protagonist is living in another persons life. When verbal expression is not clear enough to express by the protagonist, music or instrument can be selected by participants to better express their feelings. For example, participant may select a uprise, which is a very tendinous and dynamic instrument. The participant can play the drum in a very dominant and self-assertive manner it would easily affe ct the group feeling and continuously move the whole group to a stronger sharp and dynamic direct.This might also create conflict between group members. The other group members may also use their instruments to change the aggressive behaviour of this participant with drum. In normal verbal communication, people who are involved in the communication also move with rhythmic synchronicity with speaker. If soulfulness wants to pass their opposite opinion or thoughts to a listener in a soft, slow and amiable tone, listener exit tend to be easier to accept their opposite idea than someone speak in a fast and commanding voice. Music has the same effect on people in touch peoples emotion and feelings.By playing soft and sad music, this music is responsiveness to the drum impostor. Every nuance gives a continue reaction to drum players feeling. The drum player would be able to verbalise the different feelings, the subliminally hearing helps him to fell and put on from the group suppor t that the music which is played by other members of the group. Music psychodrama can be seen as a real life. The protagonist leave alone be in different relationships and situations, for example, accepting a death from a beloved one, or giving up part of his life. It takes great courage to release part of ego. Communication through music in the improvisation may sometimes work better and more effectively than verbal communication. musical mirroring is an auxiliary technique to mirror the progatonists behaviour or style of interaction by a selection of an appropriate musical instrument and improvise musical statement. The advantage of musical mirroring over verbal mirroring is helping it portray the protagonists essential behaviour without being mired in words. Musical modelling is a technique that suggests and influences the protagonists action, behave and interact through improvisational statements. The advantages are uniform Musical Mirroring. Break-in and Break-out techniques are very special techniques in psychodrama. They can be very strong and effective approaches in the session for displacement through barriers that a protagonist holds him back in a real life situation.Break-in, protagonist may feel him being excluded from a group, feeling from outside of a group and looking in Break-out is the reversed situation. In both these two situations, the protagonist needs to acquire the initiative to break the inner barriers and reconnect to the outside. Group members will surround the protagonist in a tidy sum with locked arms sometimes, depending on individual circumstance of protagonist, the group members will verbally taunt the protagonist and playing intensive nervous music protagonist needs to fight his way out of this circle and break this barrier.* SharingSharing is an essential component in psychodrama. After the psychodrama enactment, all group members will be encouraged by director to share the feelings, thoughts in the experience both verball y and non-verbally. All members will be reassembling face to face in a circle. The purpose of this sharing is not only to help the protagonist feel less isolated but also help the group member to view out their identification and share these identifications. Sharing in psychodrama enable the unconsciousness deep under in ones mind to vex conscious, enable all participants to find the fundamental problems in themselves.Protagonists in music psychodrama, just like performance in other types of drama, need to be engrossed and trick themselves into the performance. There are many issues that would affect the performance. For example, participants need to be in a quiet and comfortable room for all activities. They will not be disturbed by others outside the room. Its also very important to build up confidence and trust between participants and director. The soul in musical psychodrama is the music that is selected for improvisation for participants. The director must be someone who ha s musical background and have well understanding of psychology.During the musical expression on stage, people who have no musical education usually do better than those who have been studied music for a long time. People who study music are more emotional and have more susceptibilities. They know how to technically control musical instruments and vocal, as well as rhythm sensation and volume. This is a limitation of applying musical psychodrama for musicians and musical students. How to use these musical techniques on these people is a message that we can study. Certain music expression can be conveyed by the elements of music, for example, dynamic indications, differing qualities of touch and articulation, colour, intensity, energy and excitement, etc, through performance.Director needs to have certain level of appreciation of music in order to distinguish the content conveyed by participants. During the sharing, director and all participants will obtain different level of unders tanding. These are due to individual differences by culture, education, age, religion and life experiences. These differences would cool it contribute and help participants to express their emotions freely. Both music therapy and psychodrama are therapeutic approaches for participants to active their own treatment.The participants, who can be with or without prior music background and knowledge, use music, music instruments or any election to verbal expression, improvising their emotions and feelings in interaction with auxiliaries. Some members of the group in these involvements might be less actuate with little response to surroundings. These silent participants are also absorbing and learning from the therapy in different levels, reflecting in a inner-action that also help with improving the pshchological status of participants.Music psychodrama in Mainland chinawarePsychodrama and Music Therapy were introduced in Mainland china in the 80s. The standard of the knowledge, ski lls, professionalism and application of music therapy and musical psychodrama are far from the standards of similar researches and studies in these subjects. Both forms of practices are still in the initial stage. For example, in the mid 80s, someone used the term Music Therapy in a clinic in Hunan Province and claimed that Music Therapy can treat many diseases. The so called Therapist only played some soft music for patients and used music as a medicine for treatment.This was totally misunderstood at the time due to lack of knowledge in this new psychotherapy. During 1985-1986, Beijing Anding Hospital and Beijing Hui Longguan hospital started researchs on Music therapy treatments for chronic mental disorders, Music therapy for senile melancholia combined therapies for chronic psychosis disorders. China Association for Music Therapy was formed in 1989. In 1991, Music performance personnel stage nervous correctional and training research was produced by Zhang Hongyi. In 1999, China C onservatory of Music formed Music therapy centre for research and development in this subject.More people started to study and research for music therapy in China recent years. Music Therapy In Treatment Of The pubic louse Patients is published in Chinese Mental Health Journal in 2001 Mood and Cognition in Music Therapy is a book that was published by Wu Ji-Hong and Wan Ying in 2006. Music Therapy is growing and being more and more recognised in China in recent years. Main obstacles for developments of Music Therapy in China are listed as followings poor quality on academic researches and studies, knowledge and skills of this psychotherapy fleet behind western countries the value of academic in researches and publishes dont have the standard match to countries like American and the UK there are not official publisher that focus in this subject there are no professional bodies to evaluate and assess music therapists, neither any rule nor laws to protect patients lack of public aw areness. Psychodrama or combination of Music and Psychodrama are less common in China.People are not aware of this term and what it is involves. A small number of researches were carried out in schools and education. On School Psychodrama was published by Chen Xiaomei in Journal of Fujian Commercial College in 2006. Schools can be selected as operational bases for more researches and studied to carry out for psychodrama. Students will also benefit from different activities carried out by psychotherapist and receive good mental health education. In a research programme that was carry out in a university, 300 students were randomly selected for a mental health test. The result shows that 61 students have various degrees of psychological problems, which equals to 20.61% of candidates.The majority problems are caused by stresses come from studies, worries of employment, interpersonal relationships. This research provides a good breakthrough of applying music therapy for people of who ca n benefit. Localisation of Music therapy in China is the first step of development of music therapy and musical psychodrama. To develop this, musicians and therapists need to align to the Chinese culture and the Chinese social. A serial of arrangement need to be carried out for this localization principle procedure in an academic point of view, meetings and conferences for music therapists, psychologists, musicians, and other relevant specialists to meet up, set up a proper research area for music therapy, either as an academic discipline or therapeutic treatment.Researches then carried out to categorize music therapy to more detailed branches and select those can be better adapt in China at the same time, establish and set up existence for this practise. Set up exams and assessment to select people who have musical and psychological expertise to become music therapists. Set up music therapy centres and clinics in hospitals and schools for people who want to participate in the th eory. build up database and update the information for people who are interested in this field.There are currently very few workshop and activity group in Mainland China. But there are some music therapy associations and workshops in Taiwan and Hong Kong. Music Therapy Association of Taiwan is formed in 1996. In 2012, GaoXiong hospitals approved to use music therapy as a form of clinical alternation treatment for patients. Hong Kong Music Therapy Centre was formed in 2008.The centre was operated by Ms Mak, an Association of Professional Music Therapists as well as efficiency from Academy for Neurologic Music Therapy Academy. Shes the first music therapist in Hong Kong. Many lecturers and workshops are being held in the centre for a range of different attendants, especially youth in Hong Kong. Mainland China should learn and try to implement the development of music therapy in Taiwan and Hong Kong.

Education Is Not a Preparation for Life; Education Is Life Itself Essay

It is the lack of higher cultivation in several sections of my country concerns me. This dearth of development is what is restricting us from touching new heights of glory. In the erstwhile days, emphasis was given on garnering education which made our country prosper. The gradual decline in the number of literate person people in the medieval epochs resulted in disparity in the parliamentary law, gave birth to superstitions and social evils. educational activity can obstetrical delivery a community from succumbing to superstitions and myths. I believe that education is the great leveler in society. It brings everyone on equal footing. To flood out the evils of corruption, disappointment, and terrorism, education is imperative. Only literate people know the difference between right and wrong. Only the literate people know the vital values of compassion and selflessness. Education is what endows people with the wisdom of spending their time fruitfully. It dissuades us from the path of destruction and brings peace in the world.Obtaining an education is a persons base on balls to ones future, it brings upon numerous opportunities for an individual to better themselves, their life, and one another. Our quest for knowledge is something we should never complete, because it is a desire that we should never resist. In other words, in every quest you find yourself upon, you foresee the adjudicate and experience life has thrown at you, including the acceptance of its successes and failures.Education is the best thing that has ever happened to me. It has undefended my eyes up to who I am and shown me what I really want to do in my life, and has shown what I can potentially give back to society. Indubitably, education gives us more choices in life, ultimately allowing us to leave an imprint on society. We may plan to design sky-scarpers or develop data retentiveness techniques on the spin of electrons. We may do whatever we want to with the power of education in our hands.Education is the essence of culture, vital for the development of our values and virtues. It teaches us how to lead our lives and transforms us into mature individuals capable of readying for our future. Education always leads us to enlightenment and broadens our perspective towards life. It removes the impending barriers in the way of our success. It leads to the progress of society as a whole and propagates healthy attitudes. Education is the only power that can take whatsoever country to the pinnacle of success and glory.Indian government has taken a lot of initiatives to promote education in the remotest of areas. There is provision of free primary education and mid day meals at the schools. But, many more such initiatives are required to bring a tangible change. Comprehensive mass cognizance programmes are still needed. Volunteers willing to bring the education to the doorsteps of those who need it are required. I know an voice is better than a precept. I am also willing to contribute in whichever way I can to this noble cause.

An in Depth Study of Marketing Strategies Followed by Marriott International Globally and in India

SYNOPSIS In this essay the pen would wish rise to sh ar briefly around what is merchandise. What be the four Ps of commercialize i. e. the feedstuff melt? withal discuss the take for merchandise in general as well as in the hospitality sector. In this essay the compose would concentrate mostly upon the commercialiseing approaches followed in the hospitality industry. Also the essay discusses in detail the merchandise strategies adopted by the Marriott out look(a) glob entirelyy and the marketing strategies followed by the J. W. Marriott Mumbai.The essay critiques these strategies and the actor abides his insight upon these and what other(a) strategies may be followed to further enhance the hotels achievement. Chapter 1 scratch line appearance Thither are many an(prenominal) ways to define what is marketing the better of these definitions are all customer oriented and are found on customer pleasure. market is the social process by which individuals and g roups sustain what they need and want through creating and exchanging harvest-tides and set with others. Philip KotlerWhat the originator is trying to say is that marketing is the interaction of the marketer with his buyer to make the buyer/consumer purchase the product or good the seller is trying to sell. Anything an enterpriser does to sell his product or service to his potential customer keep be termed as marketing or a part of it. Often people conf spend the term marketing to mean the said(prenominal) as advertisement or nationality thought to some extent this may be straight simply in reality advertisement and publicity are small aspect of marketing.merchandising instantly is not just advertising one(a)s product or service it is the process of building ones fault. Marketing is basi war cryy ones strategy for allocating their re fountains such as time and money in order to achieve ones quarryives although no marketing strategy shall work for you as long as on e identifies their potential customers and tar repulses them. The consumers that need your product or service shall purchase them any way just now what marketing does is it makes these potential customers certain of the products or work that you are providing.Hence marketing is vital for any and every establishment as it is the key fragment in amend sales and hence increasing profitability. Often it may happen so that you are offering a better product or services but due to lack of becharm marketing strategy your competition may steel away your potential customer. Thus this brings us to wherefore is marketing so important for each memorial tablet. Marketing is a large topic c all overing a range of aspects such as public relations, advertising, sales, and promotions.A a few(prenominal) years back the common flavour in arrangings was that the employees in the marketing division were drawing large salaries for no work that they did, organizations believed that marketing wa s a process that was simple and could be done by anyone. This thought process may still be seen in some firms but instantly most organizations recognise the importance of marketing. In todays competitive market were every organization offers a superior product, service or a combine of both it is entirely the marketing strategy the organization adopts that gives it the edge over their competition.In the given market scenario where consumers are educated and well aware one tail assembly not look to to sell an insufficient product to their consumers they may succeed at offset printing gear but that is where the organization shall start loosing their brand value and shall not be able to retain their customers hence in the long run it shall still be a loss. But taking an opposite situation where the establishment is offering a superior product or service at a competitive rate but employees little or no marketing strategies shall have even lower sale and hence lower profitability. So to succeed a mix of quality and its publicity is necessary so that the establishments potential consumers are aware of what the organization has to offer. With apt marketing strategies an organization ignore build a brad physical body for itself so people shall recognise the name whenever they see it. In such a case it may often happen that a new-fashioneder establishment say X offering the resembling product at a lower price may not be able to steel the original establishments customers as they will recognise the brand and were perceive that the product or service offered here is superior to a brand such as X they have never heard of.Such is the importance of marketing it does not only help take to product to its consumers it helps retain those customers. Marketing helps the firm in understanding what their customers expect from the organization, with this friendship it helps fulfil any other needs the customers may have from the organization which is beneficial to the org anization on many directs. little and Macro Marketing Largely speaking, micro marketing is concept that deals with conception or familiarization of given product to its most suitable segment which is its group of potential consumers.In small marketing, the objective is to craft or establish the most employful way to persuade individuals or a group of people to give a higher consideration to your designated product over the potential competitors. Micro marketings final goal of sales is which may be achieved by following a sequence of steps that are determining the customer and product relations, implementation, segmentation and by measuring of results. new(prenominal) than this, in that respect are many non-homogeneous ways and different modes to market to ones consumer which include branding, denomination of mouth, fix of product, and many other such ways.With the current technological advancement greater opportunities have been made usable with the help of computers, the internet, by sending emails, text messaging, pod casting, interactive advertising and P2P nedeucerks. These new methods have nearly replaced all the old approaches such as print marketing. Take for example, today news papers and magazines are increasing relying on online marketing over the traditional methodology. The terms, macro marketing refers to a much broader luff of economic contact amongst large telephone circuit entities. Macro marketing is the umbrella term for volution of inter and intra actions that acquit larger entities such as global markets in Asia and U. S. to interact in terms of private business. Although one may propose that macro marketing is an idea which is built on micro marketing, one can assume the reverse impact as well. It is obvious that small building blocks of global economy which is micro marketing will have an effect on the larger picture or say the larger building blocks such as macro marketing may have an influence the micro marketing by alte ring the very dynamics of markets, demands, and many similar factors.By this we can say that the two concepts are inter-dependent. The interaction between macro and micro marketing is what determines the outcome of marketing efforts. Chapter 2 mental ability In this document the author would alike(p) to about the importance of marketing in the hospitality industry. Marketing is necessary in the hospitality industry for both profit and the welfare of the industry. Marketing helps in improving room occupancy and number of covers as primarily it brings in to a greater extent customers.Other than this how it affects the welfare of the organization is by giving the organization the knowledge they need to bring their product and services up to their customers requirements this helps in customer blessedness hence ensuring the lymph glands return stay or visit for a meal apart from this it helps in brand building for the organization as the best publicity is one that spreads by word of mouth and it is only a deeply satisfied client that goes out and praises the hotel he/she stayed at.Marketing is not just a set of skills or techniques that may be used to enhance satisfaction for many organizations it may re indicate the very way of doing business. Marketing is not just outside the hotel employees need to market what they have to offer to the thickenings that are staying with them as well. What the hotel has to offer must be made aware to the knobs staying at the hotel this is not only to help gain revenues but it also assist in improving lymph gland satisfaction.To plan a marketing strategy a number of decisions must be taken first some of which are, firstly the head of the marketing department must sit with the other HODs including the bodied heads and get an understanding of what are the objectives they plan to meet from it other than this putting together the objectives of marketing in general budget allotted to the same must also be decided. Before pl anning a marketing strategy the marketing employees must know their property well, they must have complete knowledge of the prime prospects the property has to offer and their competitors.To start with they must set up realistic objectives that can be achieved easily and then begin formulating their marketing plan. A marketing strategy must be make grow where in all the decisions that lead to production are in a sequence with a with child(p) strategic plan. The marketing plan must be achievement oriented but at the same time it must be flexible so it is applicable to all the departments of the hotel and should be adjustable if essential to increase effectiveness. To achieve a marketing plan that can fulfil these requirements one may use the four factors of the marketing mix. Marketing Mix is one of the most popular terms in marketing it is also kn feature as the four Ps of marketing as it is establish on four main factors that are product, place, price and promotion. The four Ps are literary argument that a manager can use to control the marketing environment so as to obtain positive results from the target market. Neil Borden in 1953, in his American Marketing Association presidential address, took the idea of jam Culliton (1948) one step further and the term marketing-mix was coined. After which a prominent marketer by the name E.Jerome McCarthy, proposed a four Ps classification in 1960, which has seen wide use ever since. The author would like to elaborate what are these four Ps and their importance in establishing an efficient marketing plan. Product an object or service that is produced on large scales with set volumes taking in to cypher a market study that helps decide this volume of production. Place represents the place the object or service may be purchased. In the case of an object it may also refer to the modes of distribution of the object to the target market.Even for certain services this may apply such as outdoor provide but in the cas e of the hotel industry this may often not be possible so it applies more only to the position only. Although the channels through which it may be promoted may remain the same. value would represent the price a customer must repair to purchase the object or use the service. The price is determined different factors such as the costs involved, the competitors price but most importantly what is the perceived value for the product or service for your target market. Promotion is basically the communication a marketer would use to promote his/her product or service in the market this may be of any sort such as advertising word of mouth or through public relations. Advertising is any kind of communication that has to be paid for such as on the television or the radio, etc. where as public relation is where the firm does not pay directly it is in the form of endorsements, sponsorship deals, trade fairs and exhibitions. Largely defined, optimizing the marketing mix is the key duty of ma rketing. crack a product or service with the appropriate mixture of the four Ps marketers can enhance their results and marketing effectiveness. Making a small change in the marketing mix is considered to be a tactical change and a large change in the four Ps is considered strategic. The author would shed about the marketing strategies adopted by the J. W. Marriott Mumbai also a brief about the Marriott internationalist in India and globally. In order to do this the author would first talk about Marriott International first so we have an idea as to why these marketing strategies may have been adopted.Marriott International, Inc. is a global operative and franchisor of a broad assortment of hotels and associated populate facilities. Its origination renowned Spirit to exercise guild culture, customer focus and employee-centred practices have led to the go with being called the most admired in its industry (Fortune Magazine). Marriott Internationals legacy can be traced back to founder J. Willard Marriotts experiences as a Mormon missionary who later started in mental process(p) a root beer stand. He and his wife, Alice, candid the stand in Washington, D. C. , in 1927.From there to now where the Key Bridge Marriott in Arlington, Virginia that is Marriott Internationals longest operating hotel, and will celebrate its 50th day of remembrance in 2009. This goes to give that Marriott has come a long way. Their word of honor and current Chairman and Chief Executive Officer, J. W. (Bill) Marriott, junior has led the company to spectacular realitywide growth. Today, Marriott International has over 3,200 hotels and lodging properties located in the United States and in 66 other countries and territories. 1927 J. Willard Marriott got married to Alice Sheets in Salt Lake City, Utah, and move to Washington DC with his new bride.That spring, J. Willard and Alice undefendable a nine-stool Root Beer stand, which they later call The sizzling Shoppe. Winter 19 27/1928 unrecorded Mexican food items are added to the menu at the The Hot Shoppe 1929 The Hot Shoppe Inc. , officially incorporated, invents curb service. 1934 Hot Shoppe expands to Baltimore, Maryland. 1937 They began airline catering begins at Hoover. This division was named In-Flite Catering and served to the Capital, Eastern, and American Airlines. 1939 Marriott come their first ever food-service management slenderize with the U. S. Treasury.During World War II, The Hot Shoppes feed thousands of workers who moved to the nations capital to work for the defence industry. 1945 The world-class Hot Shoppes cafeteria was established at McLean Gardens, Washington DC. Hot Shoppes also landed their first government feeding contract. In-Flite got their first airport terminal food-service contract at Miami International Airport. 1953 Marriott stock became public at $10. 25/share and sold out in two moments. 1955 Marriott Food Service got their first institutional and school feeding c ontracts at Childrens Hospital and American University.Marriotts Highway Division opened several Hot Shoppes on the New Jersey turnpike. 1957 Marriott opened their 1st hotel, a 365-room property by the name Twin Bridges Motor Hotel in Arlington, Virginia. 1964 J. W. Marriott, Jr. , was named President. 1965 Marriott Foundation was established. 1967 Corporate name is changed from Hot Shoppes Inc. , to Marriott Corporation. The company opened their Fairfield Farm Kitchens, a food production and purchasing facility in Beaver Heights, Maryland. In-Flite opened a facility in Venezuela Marriott acquires Camelback Inn, its first resort property, and bought over Bobs Big Boy Restaurants. 969 Marriotts 1st international hotel opens in Acapulco, Mexico. 1972 J. W. Marriott, Jr. , was named CEO. 1973 The Company obtained their first hotel-management contracts. 1975 Marriott opened their 1st European hotel in Amsterdam, Holland. 1976 The Company opened two theme parks, both called gravid Ameri ca, that were located in Santa Clara, California, and Gurnee, Illinois respectively. 1977 The Company famous their 50th anniversary and the sales toped $1 billion. 1979 A new corporate headquarter was built in Bethesda, Maryland. 1981 Opened their blowth hotel in Hawaii. 982 The Company acquired Host International, Inc. 1982 Marriott acquired Ginos and converted it to Roy Rogers. 1983 1st Courtyard hotel was inaugurated. 1984 Marriott entered the vacation, time-share and senior- sustainment markets. 1985 J. Willard Marriott, Sr. , passed away. Marriott Distribution Centre opened in Savage, Maryland. 1987 Marriott acquired Residence Inn Company and entered the lower-moderate lodging segment with Fairfield Inn. 1989 500th hotel was inaugurated in Warsaw, Poland Bridges. Marriott also started a Foundation for People with Disabilities. 990 Pathways to Independence which was Marriotts Welfare to trifle Program was established. 1993 The Company split into two Marriott International and Host Marriott Corporation. 1995 Marriott acquired the Ritz-Carlton Hotel Company, LLC. 1997 Marriott acquired the Renaissance Hotel Group and introduces brands such as TownePlace Suites, Marriott Executive Residences and Fairfield Suites brands. 1998 Marriott opened their 1,500th hotel. Sales reached $8 billion. Sodexho Alliance acquired Marriotts food-service and facilities-management businesses.Marriott acquired 98% of the Ritz-Carlton Hotel Company, LLC. 1999 Marriott acquired the ExecuStay corporate ho use company. 2000 The 2,000th Marriott property opened in Tampa, Florida. 2002 Marriott celebrated their 75th anniversary. The company now had over 2,300 hotels, 156 ranking(prenominal) Living Services Communities with over 200000 associates, and were operational in 63 countries and territories with annual sales of over $20 billion. 2002 Marriott announced the sale of its Senior Living Services Communities and the Marriott Distribution Services. 002 Marriott opened its 500th ext ended-stay hotel, which comprised of a total of 400 Residence Inns and 100 TownePlace Suites. 2002 Fairfield Inn opened their 500th hotel in Rogers, Arkansas. 2002 Marriott opened their 2,500th hotel worldwide, with the completion of the 950-room JW Marriott Desert Ridge Resort & resort that was located in Phoenix, Arizona. 2002 Marriott had increased its North American market share to 8% total. 2003 Marriott revenue totalled up to $9 billion in 2003 and in $476 million as gross profits.Marriott added over 31,000 rooms and timeshare units in the year 2003, bringing the global system to 2,718 hotels and timeshare units which made up for the unbelievable 490,564 rooms that Marriott now had globally. 2003 Marriott terminate the sale of their Senior Living Service Communities and the Marriott Distribution Services. 2003 Marriott Courtyard opened their 500th hotel in Minneapolis downtown and SpringHill Suites opened their 100th hotel in Dallas-Addison, Texas 2004 Ramada International opened their 200th hotel in Amsterdam.Marriott revenues totalled to a sum of $10 billion in 2004 and $594 million as net profit. 500,000th room opened in London, located at the West India Quay Marriott Hotel in Canary Wharf district of London. 2004 Marriott Rewards welcomed their 20,000,000th member. Marriott Vacation Club International celebrated their twentieth anniversary. 2005 Marriott announced the sale of Ramada International hotels. Marriott and Whitbread completed the transaction, forming a 50/50 enounce venture to got lend oneself of Whitbreads portfolio of 46 franchised Marriott and Renaissance hotels of more than 8,000 rooms.As element of the joint venture agreement, Marriott took over running of the hotels, and the joint venture intended to sell them to new owners subject to long term Marriott management agreements. In 2007, Marriott celebrated two significant milestones in Marriotts history. The first was the 80th anniversary of our founding and the second was 50th an niversary of their entry into the hotel business. The 80 year old heritage of innovation and spirit to serve, Bill Marriott launched a blog in January that was called Marriott on the Move. On January 8th 2007 Marriott. om set a record by generating more than 55,000 reservations in one day, posting a record 55,109 reservations that generated over $17 million in gross revenue. get-go from February, restaurants in more than 2,300 Marriott hotels all through the U. S. and Canada no longer used partially-hydrogenated oils which were a primary source of Trans fats, this culmination of an eight-year effort. Marriott is honoured with 2007 ENERGY STAR Sustained Excellence Award from U. S. Environmental Protection Agency. The company is well on its way to meet its goal to reduce greenhouse gases by 6% per thickening room by 2010.The J. W. Marriott Mumbai is the only hotel of the brand J. W. Marriott in India. The J. W. Marriott Mumbai is located in a fashionable and up-market Juhu orbit . It overlooks the scenic waters of the Arabian Sea, J. W. Marriott Mumbai is the likered hotspot of Bollywood celebrities and stars. This world class resort style hotel is moreover 20 minutes from the domestic and the international airports and is in terminal proximity to most of Mumbais major business parks. The Hotel is home to the only one of its kind spa in Mumbai called The Quan watering place and the stylish nightclub paradox.At the J. W. Marriott Mumbai they have world class Food and Beverage offerings, the Hotel houses some of Indias restaurants that peculiar(a)ise in Italian, Thai, Teppanyaki and Indian cuisines respectively. As Mumbai is the Financial Capital of India so the hotel had plenty of business travellers but due to its location and the hotel being celebrity hotspot leisure travellers preferred to stay at the Marriott over the other properties in Mumbai. The J. W. Marriott Mumbai is a 355 room property spread over five floors. It has 9 meeting rooms and a to tal of over 16500 sq. t in meeting space. S. W. O. T. Analysis of the J. W. Marriott Mumbai Strengths Location (Place) Built in Mumbai the monetary capital on India in the celebrity strewn locality of Juhu. It is located on the beach with a fine-looking view of the Arabian Sea a luxury business hotel that offers even its business travellers the feel of living in a resort. Ease of Access it is just 20 minutes away from both the domestic and the international airports and is closely located to the business parks in the city. Food and Beverage outlets the J. W.Marriott Mumbai has three world class speciality restaurants Indian, Italian and oriental cuisines respectively along with this they have a 24 hour multi cuisine coffee shop, a cake shop, a formal bar at the lobby level and a nightclub. All together the hotel ensure that a guest staying with the Marriott shall never find the need to go outside the hotel for any of their Food and beverage needs. Brand the J. W. Marriott is one of the highest recognised brands under Marriot International there are only 40 around the world and only the one in India so devising it exclusive.It is a brand that is looked up to globally hence for someone that has never been to Mumbai even shall book here looking at the brand alone. Service the Marriott around the world is renowned for their culture Sprit to Serve. This goes to show that the service at the J. W. Marriott Mumbai was exceptional and always ensured that their customers were more than just satisfied with their stay. The hotel has nine meeting rooms, close internet rile in the rooms as well as in all the public areas in the hotel along with any other services a business traveller may need made available at the push of a button. The J. W. Marriott houses a one of a kind Quan Spa and other recreational facilities such as a pool overlooking the sea along with a salt water pool yoga sessions held daily. Weaknesses The J. W. Marriott Mumbai was built a quite some time back it came into operation a few years after it was completely furnished so even thought the hotel has been renovated a few times it still require a major up gradation in its interiors curiously the bathrooms fixtures. Though its location is in a popular area that is strewn with celebrities it is still located in the suburb hence the niche business cliental that has work in south Mumbai usually do not prefer to stay here. As the Marriott has a mix of both business and well leisure travellers it can not concentrate on either type of the cliental completely and often cannot market the hotel appropriately. Opportunities The J. W. Marriott Mumbai would increase customer satisfaction considerably by refurbishing the rooms and bathrooms. Competitive pricing would help increasing the hotel business. It is the only hotel of its standard in the vicinity. Threats There is traffic congestion upon the road right outside the Marriott during rush hour which makes it hard to get in or o ut of the hotel even. The hotel has security threats as it is right on the beach. The author would now talk about the marketing strategies adopted by the J. W. Marriott Mumbai.Guest loyalty programs Marriott rewards programs is loyalty program, where when a guest spends m dollar and earns 10 points or 2 miles Guest after collection certain amount of points can redeem them with free stay at any of Marriott property. Other than the obvious where this helps in enhancing guest satisfaction. This helps the company by getting loyalty from guest and it also ensures that the guest stays only in Marriott properties world wide. Guests get to different level after spending certain nights and the rewards increase as the level increase.The various levels are as follows base level that is the entry level above this is the silver level where the guest a 72 hr prior reservation the then there is the gold level where the guest gets a 48 hr prior reservation two way transfer lounge access and so on to platinum and platinum premium where the guests get reservations 24 hours prior all the other advantages along with P6 amenities. Along with this the guests get points for every purchase and discounts at the food and beverage outlets as well as at the spa. Corporate rates special rates offered to corporate houses or companies judging by the business they will bring in the future.Package rates special rates for guests taking an all meals inclusive plan or even for a single meal. Group rate a special rate for a group staying with the hotel as they bring in volume sales. Online marketing, advertising online for the hotel and what they have to offer. regional offers special regional offers that the hotel may offer during the time of need such as a tardy period. By advertising on the hotel cars to increase awareness in the target market. By improving performance of the new employees and to improve their talent and motivating them so they in turn will help increase guest satisfact ion.These are the marketing strategies that are followed globally and at the J. W. Marriott Mumbai. Chapter 3 Critique Although the J. W. Marriott Mumbai offers numerous promotional offers to its customers as part of its marketing strategies but there are still some shortcomings at that the author would like to elaborate on. Firstly the J. W. Marriott targets both leisure travellers as well as business travellers hence its marketing strategies are mixed and do not completely target either of the markets.Hence they gentle out customers in both these sectors the business travellers may prefer to stay at the business hotels in South Mumbai and the leisure may prefer to stay at the resort hotels located at foul up Island as these hotels not only offer better holiday packages but are also more cost effective. Guest loyalty programs today are very common every hotel chain offers their own loyalty program hence there is nothing unique about these programs any more and they snap to draw customers so marketers today say that running these loyalty programmes is not cost efficient anymore.The author would like to suggest as to what marketing strategies according to him the J. W. Marriott Mumbai must practise in order to perform better. To start with at the Marriott they must devise separate packages for leisure travellers and for business travellers this way not only does the hotel have larger number of targeted clients but by targeting them independently the hotel can identify their needs separately and increase customer satisfaction by this considerably, it shall also assist in improving guest satisfaction considerably.The hotel must capitalise on their view and promote it on the basis of that. As all the hotels shall offer the same services but the advantage they have here at the Marriott is that they can offer the guest he/she may not get anywhere else in Mumbai. The hotel can also promote the hotel as a celebrity hub this may help increase the accommodation as le isure travellers may like to know that they are staying at a hip location percentage but will drastically the number of covers and the spa and other such recreational activities usage by the locals.The hotel is located very close to both the domestic as well as the international airports hence providing an ideal stay for guest that are on a tight schedule and have no time to waste in travel. The marketers at the Marriott can devise a marketing strategy around this as well. The J. W. Marriott has some of the finest restaurants in the city it also houses one of the most popular night clubs in the city so this may be used to attract leisure travellers. Chapter 4 Conclusion In the document above the author stated the marketing approaches that Marriott uses globally and in their Mumbai property.The author then offered his insight on these approaches and offered a few other approaches that the hotel may adapt to in order to perform better. But we must take into forecast that even though flawed or cost ineffective some marketing strategies such guest loyalty programs may not be discontinued as firstly the guests that are already using these programs shall be deeply dissatisfied other that this since most hotel chains today are offering these programs the guests today expect to get such offers and may not choose to stay with the hotel if such are not in place.So though not having these programs may be profitably in the beginning but a global brand like Marriott cannot afford to loose out on customers on a long term basis at such a small price. What the author would like to dissolve by saying so is that not much may be done about the marketing strategies globally but a marketing division in each hotel must be present that shall have decision making authority so as to implement regional marketing strategies based on the four Ps of the marketing mix or even out side them to ensure that the hotels performance is enhanced.Bibliography Books Effective Marketing, Alan H. A nderson and Thelma Dobson The Great Marketing Turnaround, Stan Rapp and Tom Collins Marketing-Led Strategic Change, Nigel Piercy Marketing Management (2005) , Prentice Hall Kotler Philip, Keller Lane Web Pages www. blog. marketo. com/blog/2007/01/why_you_need_ma. html www. marriott. com www. CitizenBase. org www. marketing. about. com www. themarketingmentor. com www. marketmyproducts. com